BDPST
Budapest, Hungary
Overview
BDPST is developing a portfolio of new private members' clubs across Hungary, opening with a fitness and wellness country club as its lead venue. The portfolio is positioned to introduce a contemporary, internationally calibrated club model to the Hungarian and Central European market, a category that, until recently, has been underserved at this level.
The country club is the architectural and operational blueprint for what follows: a tested member experience, programming framework and back-of-house standard that can be redeployed across subsequent venues.
Copper Beech shaped the membership concept, financial model and F&B direction across the portfolio, with the first venue establishing the operational and creative blueprint for the openings to come.
Image credit: BDPST Koncept
Services
Define
- Critical path
- Market & competitor set analysis
- Concept development
- Membership strategy
- Financial modelling
- Systems analysis
Create
- People & recruitment strategy
- Brand development
- Membership programming
- F&B concept & culinary development
- Membership collateral management
- Cultural programming & private events strategy