1010 Ha Noi
Ha Noi, Vietnam
Overview
1010 Hà Nội is the secondary reciprocal club, positioned within a building already known and trusted. Reanimated as a discreet environment where Vietnam's most influential figures gather across business, culture and public life.
Three crafted floors, built from local materials and finished by Vietnamese artisans, hold a library, private dining, a wine cellar and a concealed speakeasy. Conceived as a longterm institution rather than a moment, it balances world-leading standards with an unmistakably Vietnamese identity.
Created by Copper Beech in joint venture with HAUS, leading development and execution across the full programme. Following the launch of Origin and Ha Noi as the first clubs within the ecosystem, Copper Beech will lead on the development of two further clubs within the region.
Services
Define
- Critical path
- Concept development
- Market & competitor analysis
- Governance
- Membership strategy
- Financial modelling
- Operational strategy development
- Systems analysis
Create
- Brand development
- F&B concept & culinary direction
- People & recruitment strategy
- Recruitment
- Cultural programming & private events strategy
- Founder member acquisition & pre-launch activation
- Membership programming
- Third party specialist consultant tender & management
- Membership collateral management
- Operational collateral management
- PR & marketing approach
- Operational management strategy
- Systems management
Operate
- Pre-launch and staff readiness
- Day-to-day operational management
- Financial & commercial management
- Member experience & service standards